The 3 KPIs you should measure to start with innovation accounting

Timan Rebel
4 min readFeb 24, 2020

Most of us run experiments as part of the validated learning principle. Even more (corporate) startups use the pirate metrics to measure customer engagement. But how can we effectively measure the performance of our innovation activities? How can we compare one corporate startup to another? Is that even possible?

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Timan Rebel

Managing Partner at NEXT Amsterdam. Startup founder turned investor.